At Tinderbox, we recognize that business and government need to think well beyond the individual or the demographic segment as the target of their efforts. Unfortunately, many product development, marketing and policy efforts fail to grasp that coursing through us all are subtle forces of shared motivation and inhibition that none of us completely control.

Bundled together, these forces act through us as "culture."

Our team has over 40 years of analytical expertise unpacking the cultural forces that give everyday human behavior some shape and consistency...the same forces that generate new trends in everything from fashion to parenting.

Hip-shooting optimism may have settled the American West but understanding consumer responses to new products, services and public policies requires a much more sober approach. Some may call it cynicism. We call it getting in touch with reality.

Download our white paper defining culture as Tinderbox sees it.