Despite what our myths suggest, innovation is not a single lightbulb flashing over a person's head. Nor does innovation arise from the solitary vision of a gifted genius. Because successful innovation requires our cooperation, innovation is forever a collaborative process. John Dvorak may have created a more efficient keyboard, but because we're all too stubborn to learn a new way of typing, his idea remains largely unknown and untapped.

At Tinderbox we believe the most exciting innovations in business and commerce come from talented people working together and working within the same contexts that will eventually support successful innovation. So we engage clients on-site and in real world scenarios, fostering a collaborative work model that encourages clients to approach innovation as interested consumers and not as disinterested managers.

As we've learned over the years, people use the word "innovation" to refer to a vast array of business goals and objectives. Some are looking for new flavors or product packaging materials, while others want to disrupt entire industries. Identifying the field and scope is essential when constructing any successful innovation strategy.

The most important thing we have learned from our years of innovation work is that there is no single "best way" to proceed with innovation. Every situation is different, each goal unique, each marketplace distinct. There is no cookie cutter formula that guarantees effective innovation. At Tinderbox each innovation project begins anew, with a customized workplan tailored to the specific goals and objectives of the project.