We rely on disciplined analysis to deliver results for our clients. Our approach to using "methods" is neither rigid nor naively optimistic. In other words, we don't look to methods to save us or to save face. Instead, we employ them, pragmatically, as tools to open our minds to new insights for our clients.
Most of our somewhat unconventional methods derive from cultural anthropology and ethno-methodology. All of them support our ongoing explorations of our present and possible futures.
Here's how we look at things
- Extreme Field Exploration
- Client Immersions
- Participant Observation
- Artifact Exploration
- Trend Modeling
- Product Experience Immersion
- Customized Ethnography
- Culture Studies
- Retail Anthropology
- Experience and organizational audits
- Social network analysis
