Tinderbox

At Tinderbox we leverage our expertise in innovation, culture and trends as a platform for creative insight and breakthrough innovation.

We employ a team of seasoned research and insight specialists from a variety of academic backgrounds such as sociology, anthropology, and linguistics to provide a unique cultural perspective on consumer behavior.

Tinderbox is your innovation and strategic partner, not simply a research vendor.

We focus on high-level, consumer-centric innovation and strategy projects.

What it might look like

Synthesize and translate consumer learnings into insights and overarching themes for marketing and branding teams
Identify experiential opportunities and improvements
Identify authentic product usage for insights to product development
Narrative building for brand and experience development
Brand experience audits
Brand repositioning
Retail experience audits
Retail launch strategies and design
Internal organizational audits - is your culture connecting to consumers?
Creation of analytic and creative "tool kits" for use and distribution within your company
Deep immersion and interactivity with consumer artifacts
White papers on topics of your business interest
Designing compelling, resonant product experiences
Finding breakthrough product ideas within a narrowly defined product category (e.g., coffee machines, prepared foods, etc.)
Exploring breakthrough unmet needs within lifestyle consumer segments of consumers (e.g., mountain bikers, vegetarians)
Studying unmet product needs within a professional target group (e.g., janitors, building contractors, elementary school teachers)
Creating breakthrough packaging and delivery ideas for highly commoditized CPG categories
In-person and virtual presentations: Trends, Culture, Shopper Insights, Experience, Consumer segmentation profiling

Areas of specialization

Consumer packaged goods
Retail
Restaurant
Hospitality
Healthcare