How to Influence America's Most Influential Generation
"You've been studying us since birth, tracking our every move, analyzing our every purchase. You've compiled statistics and data on us for more than five decades and have talked about marketing to us for just as long. So, how come we still feel invisible-why do you care so much about those snot-nosed Millennials? Heck, we've got more money than they will ever see. So listen up marketers and brand managers, if you want some of our cash, show us the innovation."
As you can see, Boomers are tired of the talk. While they may not be as sexy to market to as Gen X'ers or Millennials, this is the generation with the greatest spending power: When over 70 million Boomers set their sights on something the impact on the marketplace is significant.
Boomers are clearly living for the future. They continue to redefine how aging consumers live, shop and use products. Health concerns, brought on by their aging, bear new economic and cultural resonance that cannot be ignored by food and beverage manufacturers, marketers and retailers.
What's Next for Boomers: How to Influence America's Most Influential Generation, an important new Tinderbox study, takes an unprecedented immersive look at the group of people who speak openly and honestly about their food orientation, consumption patterns and the health and wellness factors that influnce them.
What's Inside
This provocative Tinderbox report, presented in PowerPoint with video clips embedded, features insightful analysis, compelling visuals and consumer commentary throughout. Given that Boomers' changing relationship with food and beverages, and health and wellness are occurring in an ever-complicating labyrinth of dining, product and retail options, What's Next for Boomers provides an in-depth examination into the following areas.
- Mapping the Boomer cultural lifestyle: current view on life; hopes and fears
- Purchase Power: earning and spending habits
- Culture of food: in-depth look at what influence food and beverage choices
- Acquiring information: where do they go for information about products and brands; what are the most trustworthy sources for information.
- Outlook on the future: what will influence food and beverage buying decisions in the future
Release date: August 2008
Price: $500 for report
Special Bundled Price: $750 with Are You Ready for Millennials?
Receive both reports and the on-site presentation:
Presentation in an onsite workshop setting: $2,500 plus travel
Millennials & Boomers: Understanding Differences, Realizing Opportunities: Get both reports and have insights brought to life through this compelling presentation mapping the current cultural lifestyles of these two important groups.
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