A Tinderbox Trends Report 2008
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What are the emerging trends for 2008?
Consumers are expressing themselves in ways previously unimagined. Our current consumer trends framework, for example, couches the most recent consumer developments in the long-evolving transition from traditional culture to consumer culture. The advantage is that rather than blithely exclaiming something like "organics" to be the next big thing, we can explain why and how this happened - information we believe is a must for all interested in successfully engaging such trends. The challenge with uncovering the leading trends for our 2008 report was seeking out new interests or concerns that might be percolating with consumers.
The goods?
Tinderbox Trends 2008 report: Artifacts from the (Near) Future is the result of a six month-long journey exploring America's evolving culture. Based on extensive consumer research, 2008's trends were derived from the following topics:
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Ingredients
Unique Ways of Eating
Exercise and Movement
Health Concerns
Supplements
For each category, a deep dive was conducted to determine the topics that had most traction with leading edge Health and Wellness consumers. Key materials were derived from:
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Thorough Landscape Reviews
Trend Tracking
Ethnographic Research Groups
Language Mapping
This unique, provocative 77-page Tinderbox report presented in PowerPoint format features more than a dozen consumer insight videos, extensive figures and charts, compelling language map and visuals throughout. As consumer lifestyles continue to evolve and as consumers pursue new levels of interests and preferences that transcend products and brands, Tinderbox Trends 2008 report: Artifacts from the (Near) Future provides manufacturers, marketers and retailers with the understanding (and implications) of the leading edge trends that will affect marketplace of the coming year and beyond.
Release date: December 2007
Price: $500 for report
Presentation in an onsite workshop setting: $2,500 plus travel
To order your copy today, download our order form >>
