Melissa has been tracking key trends in the health, wellness and food industries for over 15 years. She has extensive experience in ethnographic research and is a culinary expert with clients ranging from Kraft Foods to The Golden Door in California to gastro pubs in Ireland. Among the first to analyze the European soy foods sector and evolving natural/organic products consumer in the UK, Melissa has developed a deep understanding of cultural trends in her consultations with a variety of companies including food producers for recipe development and bringing their products to market. She has appeared on The Food Network, and writes Food Life for The Hartman Group, a monthly consumer centric column on Wellness Interactive focusing on the latest health supportive food trends. Melissa is a long distance cyclist, teacher, and yoga enthusiast.